Celebrate our independents
during Independents Week!

The American Independent Business Alliance (AMIBA) and ShoLo declare the week of July 1-7 Independents Week.

“It’s a time to reflect on the importance of economic democracy and community self-determination by celebrating the nation’s locally owned independent businesses and the stake each citizen has in shaping their home town’s future,” stated AMIBA director Jennifer Rockne. We invite you to help celebrate by joining in activities and in-store promotions offered by ShoLo and member businesses.

ShoLo is joining other local alliances and partner organizations nationwide--thousands of independent business owners and citizens who are participating in Independents Week—to celebrate our great independent businesses who exemplify the uniqueness of the Michiana area. We have a reason to celebrate—these friends and neighbors embody the spirit of entrepreneurism and individuality in our community.  Our citizens are integral to ensuring we keep these businesses that help define who we are and contribute to our sense of place.

New to ShoLo: individual and non-profit memberships! Find out more here.

Join in the
ShoLo Treasure Hunt!

Michiana residents can participate in Independents Week through the ShoLo Treasure Hunt. Download your Treasure Hunt Game Card, on which you'll find pictures of unique items found only at ShoLo businesses. Search them all out (find a listing here), and once your game card is full, send your card to ShoLo, PO Box 715, South Bend, IN 46624, to be eligible for a gift certificate from one of the businesses featured in your game card. No purchase necessary.

Stay informed about Independents Week and other ShoLo events through our enewsletter; sign up here.

Independents Week Poster:
just download and print

Promote Independents Week:
download high-res and low-res logos

ShoLo is an Independent Business Alliance
affiliated with

ShoLo Co-Founders
Joya Helmuth, Spark Fine Stationery
Rebecca Maalouf, Camellia, The Makeup Store